PubMed · 10145290
How to start a physician relations program.
Abstract
An effective physician relations program focuses on providing good customer service rather than raising hospital admissions and revenue. If good service is provided, increased admissions can follow. The principles behind a strong physician relations program include adequate staffing, proper training of physician representatives, and an ability to address varying needs of medical practices.
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J C Coker. 1990. How to start a physician relations program.. https://pubmed.ncbi.nlm.nih.gov/10145290/
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