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PubMed · 10170193

Staying on target.

B Bourke
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Abstract

In the area of market research, it's critical to be accurate and accumulate useful information, but it's also important to be cost-effective. Sometimes, a lot of planning and a little innovation can be the answer to obtaining the right information at the right price.

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Computer Communication NetworksCost-Benefit AnalysisData CollectionEconomic CompetitionFocus GroupsGuidelines as TopicHospital-Patient RelationsMarketing of Health ServicesUnited StatesJournal Article

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B Bourke. 1997. Staying on target.. https://pubmed.ncbi.nlm.nih.gov/10170193/

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