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PubMed · 10240502

Making behavioral science more useful.

Abstract

Universal theories do not always fit the situation in which they are used, and management practice is no exception. In fact, the difficulty in applying such behavioral science theories has been the interpretation that they are applicable to all situations. This author asks managers and academics alike to recognize that the easy way does not always work, that more theories should be developed to fit different situations, and that staffs should be educated in the theories and techniques that are available.

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J W Lorsch. Making behavioral science more useful.. https://pubmed.ncbi.nlm.nih.gov/10240502/

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