PubMed · 10247511
Identify super donors through direct mail.
Abstract
Landing donors who are willing to make a planned gift is a difficult task if not all of the avenues of fund raising are uncovered. One of the most effective means to target your "super donors" is through an adequate program in direct mail.
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H Bell. 1980. Identify super donors through direct mail.. https://pubmed.ncbi.nlm.nih.gov/10247511/
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