PubMed · 10249617
Raise 'friendships' first, dollars second.
Abstract
Fund raising by itself is not enough in the development game. What a non-profit must learn is the art of "friend raising," says this author. By building effective relationships among donor, development director and ceo, a non-profit is guaranteed a lasting and profitable future.
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P Marinakos. 1981. Raise 'friendships' first, dollars second.. https://pubmed.ncbi.nlm.nih.gov/10249617/
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