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PubMed · 10286759

Relational database telemanagement.

A R Swinney
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Abstract

Dallas-based Baylor Health Care System recognized the need for a way to control and track responses to their marketing programs. To meet the demands of data management and analysis, and build a useful database of current customers and future prospects, the marketing department developed a system to capture, store and manage these responses.

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Database Management SystemsMarketing of Health ServicesMulti-Institutional SystemsSoftwareTelephoneTexasJournal Article

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A R Swinney. 1988. Relational database telemanagement.. https://pubmed.ncbi.nlm.nih.gov/10286759/

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