PubMed · 10291747
How to use competitive intelligence.
Abstract
Keeping tabs on the competition is a necessity, not a luxury, for organizations operating in today's health-care marketplace. This article, the second of two, explores various strategies for using competitive intelligence and suggests ways to ensure organization-wide commitment to gathering and using this information as part of an overall strategic plan.
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R S MacStravic. 1989. How to use competitive intelligence.. https://pubmed.ncbi.nlm.nih.gov/10291747/
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