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PubMed · 10292364

Strategic development: a new focus.

J J Lefko
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Abstract

Despite popular convention, a health-care organization's chief executive officer should be the organization's chief strategist. Planners and marketers must begin to function as strategic development officers responsible for sending the right information to the right decision makers so that they can make the right decisions as quickly as possible.

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ForecastingHealth Facility AdministratorsHospital AdministratorsHospital PlanningMarketing of Health ServicesRoleUnited StatesJournal Article

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BibTeXRIS

J J Lefko. 1989. Strategic development: a new focus.. https://pubmed.ncbi.nlm.nih.gov/10292364/

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