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PubMed · 10301716

Developing new services for hospitals: a suggested model.

M R Bowers
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Abstract

Hospitals tend to use an incomplete means of developing new services. The result is a lack of attention to the needs of the intended target markets. A model for developing new hospital services is suggested, one that allows greater input from the service recipients. An illustrative case is presented.

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Data CollectionFeasibility StudiesHospital AdministrationHospital RestructuringHospital UnitsMarketing of Health ServicesModels, TheoreticalPlanning TechniquesUnited StatesJournal Article

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M R Bowers. 1987. Developing new services for hospitals: a suggested model.. https://pubmed.ncbi.nlm.nih.gov/10301716/

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