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PubMed · 10303102

The need for competitive intelligence.

R S MacStravic
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Abstract

Often associated with marketing warfare, competitive intelligence has become an essential part of health-care organizations' strategic planning efforts. Without overstepping ethical boundaries, providers can gather a vast array of "intelligence" about their competition from public sources, from the marketplace and from competitors themselves.

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Economic CompetitionEconomicsHospital PlanningInformation ServicesMarketing of Health ServicesPlanning TechniquesUnited StatesJournal Article

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R S MacStravic. 1989. The need for competitive intelligence.. https://pubmed.ncbi.nlm.nih.gov/10303102/

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