PubMed · 10344881
Developing winning products, Part I.
Abstract
Successful product development relies on several factors. This two-part article explores the role of the designer in creating winning products that people really want to buy. Part I examines two important issues: identifying under-exploited market need and the designer as champion of the end-user.
Explore related subjects
Keep this discovery
Explore connections, maps & timelines
S Williams. 1998. Developing winning products, Part I.. https://pubmed.ncbi.nlm.nih.gov/10344881/
Cite the original work for its findings. Save a collection to share your selection of sources.