PubMed · 10557781
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M R Maude. 1999. On challenge.. https://pubmed.ncbi.nlm.nih.gov/10557781/
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With many of our donors in the corporate world, we often use their corporate language when speaking about our institutions. Be careful--a "corporate-only" message can undermine the efforts of a development program. Many of your donors may be wondering why your institution needs funds if you are the paragon on corporate success.