New services mean increased production.

Abstract

Building a practice by adding new services is an extremely intelligent approach to practice expansion. The key is to select services that are profitable, manageable, relatively easy to implement, and, most importantly, desirable to patients. Dentin hypersensitivity is a good example of a situation requiring simple services that are easily implemented. The easiest part of implementing the service will be case acceptance. Fortunately, these patients are already comfortable with the practice and are very likely to perceive the value of the service. Offering new services to existing patients will almost certainly increase practice production. Therefore, the only question a dentist must ask is which new services will be added to the practice.