PubMed Health⌕ Search
Home/Archive/PubMed

PubMed · 15916330

Grassroots branding.

Michael T Ferris
View original source ↗Export metadata ↓

Abstract

In home care and hospice, effective branding begins at the grassroots level. Historically, high-level, widespread branding initiatives have proven relatively unsuccessful in these industries, and have not delivered a positive return on investment. This is generally because in home care and hospice, branding is most successfully implemented at individual and local levels. Since an agency's "brand" is established at this personal level, relationships are the crucial keys to sales and marketing success.

Explore related subjects

Home Care AgenciesHospicesOrganizational ObjectivesPersonnel SelectionUnited StatesJournal Article

Keep this discovery

Explore connections, maps & timelines

BibTeXRIS

Michael T Ferris. 2005. Grassroots branding.. https://pubmed.ncbi.nlm.nih.gov/15916330/

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related citations

PubMed2006

Defining and measuring quality outcomes in long-term care.

The US health care industry increasingly agrees that sharing information about quality of care is necessary to stimulate providers' efforts to improve the quality of health care. The availability of mandated, uniform clinical data in all nursing homes and home health agencies has facilitated the rapid adoption of public reporting of comparative quality data. This paper examines the conceptual and technical challenges underlying the application of information about long-term care provider quality to judge and compare the quality of care provided by nursing homes and home health agencies. In general, the impetus to apply the emerging set of quality "tools" based on mandated clinical assessments may have outstripped the evidence for their valid application in selecting top providers or for rewarding their superior performance.

Home Care Agencies↗