Responding to deviance: target exclusion and differential devaluation.

Abstract

Two studies explored responses to ingroup deviance. Group-defining opinions of prowar Republicans (Study 1) and prolife Christians (Study 2) were challenged by either an ingroup or outgroup deviate. Participants evaluated the deviate and structured the boundaries of their ingroup in counterbalanced order. Of importance, boundary structuring allowed participants to exclude deviates from the ingroup. Consistent with previous research, ingroup deviates were devalued relative to out-group deviates, but only when target evaluation was participants' first response option. Participants excluded deviates from the boundaries of their ingroup irrespective of measure order, and doing so eliminated differential devaluation when exclusion was participants' first response option. Exclusion decreased liking for outgroup deviates in Study 1 and increased liking for ingroup deviates in Study 2. The findings suggest that devaluation is an attempt to exclude deviates from the ingroup and that doing so reduces the threat otherwise experienced.