PubMed · 2686031
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N D Weinstein. 1989-12-08. Optimistic biases about personal risks.. https://doi.org/10.1126/science.2686031
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Getting the health care reform message out to your community is vital, writes the author, but learning how to communicate that message is equally critical. To do that, he says, you must know your audience, establish common ground with as many people as possible, and say what you have to say in language they can understand. The media filter, he says, poses a persistent challenge to communicating the issue.