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PubMed · 3357933

Departmental image: consumer perceptions.

W T Stockburger
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Abstract

The image of any radiology facility is a direct result of perceptions gathered by the consumer of their services. These consumers--referring physicians and patients--may be inaccurate in their perceptions, but it is these perceptions that form the basis for their opinions. Damage to the image of the facility may occur as a result of inaccurate but negative perceptions. Such negative perceptions must be determined and addressed in the promotion of a favorable community image. Actual increases or decreases in referrals to a radiology facility are directly related to the image of that faculty within its medical community.

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Consumer BehaviorHospital DepartmentsHumansRadiology Department, HospitalTechnology, RadiologicJournal Article

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W T Stockburger. Departmental image: consumer perceptions.. https://pubmed.ncbi.nlm.nih.gov/3357933/

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