PubMed · 3762614
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D Malamud, M H Murphy. 1986-10-16. Martini toothpick warning.. https://pubmed.ncbi.nlm.nih.gov/3762614/
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BACKGROUND: Premix alcohol products (also known as ready-to-drink beverages) are a rapidly expanding alcohol category and frequently marketed using 'better for you' claims (e.g., 'Low sugar', 'Natural'). Little is known about the extent to which these products are ultra-processed or whether marketing claims align with ultra-processed status. This study aimed to address this evidence gap by auditing ingredient disclosure on premix products, assessing the ultra-processed status of these products, and determining the prevalence of 'better for you' claims with a particular focus on claims relating to ultra-processed status. METHODS: 534 premix alcohol products sold in major Australian retail outlets were assessed. Products were evaluated for compliance with mandatory ingredient disclosure, classified according to ultra-processed status based on the presence of indicators of ultra-processing (additives and other industrial ingredients), and analysed to determine the prevalence and types of 'better for you' marketing claims. RESULTS: Only 79% of assessed products displayed an ingredients list. Among compliant products, 98% contained at least one additive or ingredient indicative of ultra-processing, most commonly flavours, carbonating agents, colours, and sweeteners. One-third (33%) of products containing an ultra-processing indicator displayed a claim suggesting naturalness or minimal processing. Substantially higher proportions of ultra-processed products than non-ultra-processed products carried health-related claims. DISCUSSION AND CONCLUSIONS: Premix beverages available in Australia are overwhelmingly ultra-processed, yet many are marketed in ways that may mislead consumers about their composition and healthfulness. Stronger regulatory oversight of ingredient disclosure and marketing claims in this sector is urgently needed to support informed consumer decision-making.
Ongoing political and economic changes in the ex-socialist countries have proved to be very expensive socially. The sudden transition from a centrally planned to a market economy had led to an increase of social problems. One commonly observed danger is the rapid increase in alcohol consumption. The rates of total alcohol consumption are particularly high in those countries where spirit consumption dominates. Considerable pressure is being applied to liberate the alcohol market from all restrictions. Inadequate legislation in the new economic situation, modifications in value systems, and the general rejection of all legislative solutions developed under the previous regime have created a climate conducive to the development of an unregulated alcohol market. State administrations have lost control of the alcohol market. Previous data on consumption have ceased to be reliable sources of information. The dynamic increase in alcohol-related problems is dangerous for public health. If this situation is to be corrected, the first step must be regulation of the alcohol market.
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