PubMed · 6489973
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G Richards. 1984-12-01. How do joint ventures affect relations with physicians?. https://pubmed.ncbi.nlm.nih.gov/6489973/
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Whether they're fulfilling a mission or just trying to avoid bad publicity, health care executives are facing a tough new world of deal- and decisionmaking based on managed care and the often murky area of ethics. Some are trying to solve the dilemma by developing a set of ethical guidelines from which to work. "It's an exercise in self-understanding," says one health care ethicist who's helping to write such guidelines. Ultimately, he says, it comes down to one question: "What are we really about?"