Using evaluation techniques to select health education programs.

Abstract

Health educators often are faced with the job of selecting a new program to meet particular objectives. When one or more options is available, the selection process may involve the application of rather sophisticated evaluation skills whether or not the health educator is aware of the fact. By consciously applying evaluation techniques, health educators can increase the likelihood that a new program will meet their needs. The article provides guidelines for choosing an effective program by posing questions that normally are raised at the end of a program during the summative evaluation but are equally relevant at its beginning during the program selection stage. Seeking the answers to these questions before a program is implemented can contribute much toward ensuring the desired outcomes will be achieved.