PubMed Health⌕ Search
Home/Archive/PubMed

PubMed · 6619485

Professional marketing for optometry.

S C Miller
View original source ↗Export metadata ↓

Abstract

Most optometrists are unfamiliar with the concepts of marketing. Yet to be successful in today's highly competitive health care environment, some marketing efforts may be needed. The four key elements of successful marketing are reviewed and related to professional optometric practice applications. Understanding what the public wants and needs in vision care is a key to developing an effective professional marketing program. Various strategies for retaining and attracting patients are discussed.

Explore related subjects

Fees and ChargesHumansMarketing of Health ServicesOptometryProfessional PracticeProfessional-Patient RelationsJournal Article

Keep this discovery

Explore connections, maps & timelines

BibTeXRIS

S C Miller. 1983. Professional marketing for optometry.. https://pubmed.ncbi.nlm.nih.gov/6619485/

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related citations

PubMed2006

Two-tier charging strategies in public hospitals: implications for intra-hospital resource allocation and equity of access to hospital services.

Two-tier charging, the practice of offering separate qualities of service at different prices, is a growing practice in public hospitals internationally. This paper models two-tier charging as a Stackelberg game in which the Ministry of Health leads by setting prices and a representative hospital follows by setting quality levels to maximise surplus in response. Whether or not two-tier charging will secure cross-subsidy from superior to basic service users depends on the own and cross-quality effects of the demand functions for the two services. Under a range of assumptions, the policy will evoke cross-subsidy from basic to superior services.

Fees and Charges↗