PubMed · 8477540
Ethics in pharmaceutical advertising.
Abstract
Pharmaceutical manufacturing is one of the most financially lucrative industries in America due, in part, to massive marketing and advertising. The content of many symposia and medical journals as well as physician prescribing decisions seems to be influenced by the promotional efforts of pharmaceutical companies. In an effort to increase sales, the industry now advertises directly to the public. The role of the Food and Drug Administration and ethical standards established by medical organizations are discussed.
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C W Lober. 1993. Ethics in pharmaceutical advertising.. https://pubmed.ncbi.nlm.nih.gov/8477540/
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