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PubMed · 8652505

"Starting from scratch".

K R Ferguson·M A Yates
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Abstract

The process of establishing a new orthodontic service in any area requires a combination of patience and perseverance. It is a prolonged project littered with frustrating experiences, many of which we encountered. We endeavour to outline the pros and cons of such an undertaking and describe our experiences in implementing a marketing strategy prior to the practice opening. This was specifically geared to running a practice in a 'mixed' NHS/Private environment.

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HumansMarketing of Health ServicesOrthodonticsPractice Management, DentalPrivate PracticeProfessional Practice LocationState DentistryUnited KingdomJournal Article

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K R Ferguson, M A Yates. 1996. "Starting from scratch".. https://pubmed.ncbi.nlm.nih.gov/8652505/

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