PubMed · 9452600
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H Farran. 1997. Market your practice inside out.. https://pubmed.ncbi.nlm.nih.gov/9452600/
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Although dentists have well recognised legal, professional and ethical responsibilities, the definition of their role and the corresponding responsibilities broaden further as the profession evolves, the demands from dentistry increase and the context of professionalism changes. Thus, continuous evaluation of the role and responsibilities of dentists is vital for provision of quality care, improvement of professional standards and maintaining professional status. In addition, efforts must be made to uphold the credibility of the profession and the associated public trust as well as meeting the increasing expectations from the profession and individual dentists.