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PubMed · 9742717

Replicable unconscious semantic priming.

S C Draine·A G Greenwald
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Abstract

In 4 experiments, subjects classified visually presented target words as pleasant-unpleasant words or male-female first names. Prime words were similar (congruent) or dissimilar (incongruent) in meaning to targets. Brief duration of prime words (17, 33, or 50 ms), along with pre- and postmasking, prevented most subjects from perceiving their physical and semantic properties. By constraining response latencies to fall within a response window--a narrow time band that occurred earlier than subjects would ordinarily respond--these experiments consistently produced subliminal priming effects, indicated by greater error rates for incongruent than congruent priming trials. This conclusion was confirmed by analyzing magnitude of priming as a regression function of prime perceptibility using the method of A. G. Greenwald, M. R. Klinger, and E. S. Schuh (1995). The data of each experiment passed their significant-intercept criterion for demonstrating unconscious cognition.

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CognitionCuesFemaleHumansLinear ModelsMalePerceptual MaskingReaction TimeResearch DesignSemantic DifferentialStatistics, NonparametricSubliminal StimulationUnconscious, PsychologyWashingtonClinical TrialJournal ArticleRandomized Controlled TrialResearch Support, U.S. Gov't, Non-P.H.S.Research Support, U.S. Gov't, P.H.S.

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S C Draine, A G Greenwald. 1998. Replicable unconscious semantic priming.. https://pubmed.ncbi.nlm.nih.gov/9742717/

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