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At least 253 records · Page 14Linked to original sources
PubMed2000

Hospital library support of Navy medical operational readiness.

Hospital librarians in Naval Medical Centers and Naval Hospitals provide information to support the physicians, nurses, psychologists, chaplains, dentists, and corpsmen on ships and on Navy bases worldwide. The concept of "operational readiness" refers to the training required by Navy personnel during peacetime to perform war-time missons. Navy medical librarians receive challenging requests. Providing information electronically through full text, electronic main, and fax, is part of the routine when preparing staff to deploy to other countries and when supporting them in the field and on ships. Librarians at Naval Medical Center, San Diego help prepare Navy Healthcare providers for operations during combat, humanitarian, and peacekeeper missions. This paper describes several Navy medical field operations with brief explanations of medical librarians' support.

Humans↗
PubMed2005

Relationship marketing in a hospital library.

This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library service. The examples illustrate the importance of persistence, patience, and flexibility when consciously developing relationships between a library and individuals or groups.

Colorado↗
PubMed2005

A survey of users and non-users of a UK teaching hospital library and information service.

BACKGROUND: The Lancashire Teaching Hospitals NHS Trust was formed in 2002 with the merger of two existing trusts. The library services unified to create a new expanded service with 11 staff. OBJECTIVES: The librarians wanted to test out users' opinions of the service, as a basis for a developmental strategy. They also wanted to find out to what extent they were offering a multi-disciplinary service, available to all staff. Therefore it was decided to include both users and non-users in the survey. METHODS: A twenty-question questionnaire was sent out to a 10% sample of registered users in all staff categories. The same questionnaire was sent out to a 10% sample of non-users, with the help of the Human Resources Department. RESULTS: The library staff and facilities were generally well regarded. The stock needed expansion in various areas, especially allied health and biomedical science. Non-users were in fact often occasional or remote users. Other non-users needed informing that they were entitled to use the service. CONCLUSIONS: Further research is required, especially concerning the information needs of allied health and scientific staff. There is a need for stock expansion. A marketing strategy is required to capture the interest of potential users.

Consumer Behavior↗
PubMed2005

Marketing the hospital library.

Many librarians do not see themselves as marketers, but marketing is an essential role for hospital librarians. Library work involves education, and there are parallels between marketing and education as described in this article. It is incumbent upon hospital librarians actively to pursue ways of reminding their customers about library services. This article reinforces the idea that marketing is an element in many of the things that librarians already do, and includes a list of suggested marketing strategies intended to remind administrators, physicians, and other customers that they have libraries in their organizations.

Humans↗