Cartoons: glimpsing paradoxical moments.
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The author analyzes medical slang in Rio de Janeiro based on the view of interactive or live metaphor proposed by such authors as Black and Ricoeur, applied to puns and other jokes from medical work, with the goal of unveiling what physicians mean by this linguistic register. The article classifies medical slang in three broad areas, pertaining to the physician's relations with professional training and knowledge, patients, and health care services. Comparing his empirical material with previous studies focusing on hospital slang for patients, the author identifies, in addition, a range of slang terms for health care services themselves. The article points to interfaces between medical slang and the Brazilian "health hypercrisis" identified by Schramm.
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Since 1956, Mad Magazine has featured the same unique character on virtually every cover: a grinning, freckle-faced, red-headed boy with a missing central incisor and enormous protruding ears. Known as "Alfred E. Neuman," the "What--Me Worry?" Kid, he has become one of the most widely recognized images in the modern Western world. Capturing the imagination of Mad readers, he is portrayed as a comical figure with contradictory characteristics: he is a likeable, inept, inspiring, mischievous, quintessential nerd.
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