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PubMed1988

Acquired immunodeficiency syndrome and secondary school students: their knowledge is limited and they want to learn more.

Information was gathered from 657 junior high school and senior high school students in two Connecticut school districts regarding their knowledge of acquired immunodeficiency syndrome (AIDS). Although many students had some factual knowledge about the virus that causes AIDS, many students were misinformed about methods of viral transmission, high-risk groups for acquiring AIDS, and methods to avoid acquisition of the virus. Most students did not recognize the existence of a carrier state. Responses from students of different grades, ages, sexes, races, and school districts differed rarely and without apparent pattern. Students reported that they had learned about AIDS mostly from television or radio (57%) or magazines or newspapers (16%); few had learned from persons with whom they had frequent contact, such as parents (6%) or teachers (4%). Seventy-four percent of students said they wanted to learn more about AIDS, and 49% said they wanted to learn it in school. Results of this study indicated that students' knowledge about AIDS is not adequate, students wish to learn more, and information about AIDS should be presented in public schools.

Acquired Immunodeficiency Syndrome↗
PubMed1988

External marketing. How it can build a dental practice.

This article gives a general introduction to external marketing as it befits the image of the dental professional. Research and various media opportunities are discussed, highlighting their advantages and pointing out the pros and cons of each. The latest trends in advertising philosophy are intertwined with concrete advice regarding cost effectiveness. This article is helpful to solo as well as group practitioners.

Advertising↗
PubMed1987

Advertising in dentistry.

Due to a rapid increase of unemployment among dentists in many countries, the interest in advertising as a means of stimulating the demand for dental care is increasing. In some countries (i.e. USA, Canada, Finland and Holland) campaigns have been organized and the results have been published. In order to give as complete a picture as possible of all promotional activities in the field of dentistry, the member organizations of the FDI have been asked to answer the following questions: (1) Are individual dentists in your country allowed to solicit new patients by means of advertisements? (2) Do you, as an organization, have guidelines for your members in this respect? (3) Have there been any joint promotional activities by dentists in your country aimed at increasing the demand for dental care? (a) If so, in what form (e.g. advertisements, television or radio commercials)? (b) How much money was invested in such activities? (c) What were the results achieved? The results are presented. The effectiveness of specific methods used in stimulating the demand for dental care are analysed. Moreover, a comparison is made between studies on the attitudes of dentists toward advertising in Holland and the United States.

Advertising↗
PubMed1986

Hydrophobia cases and post-exposure anti-rabic vaccines in Ranchi, Bihar (1979-84).

Rabies is endemic in India. The status of Rabies at the national level is difficult to present because of inadequate reporting system. However, a national awareness has been created over the years (Anonym 1968, 1970, 1974, 1977, 1978, 1980, 1983, 1984a and 1984b). National Canine Rabies Control Programme finalised by the National Committee on Zoonoses has been taken up recently by the Ministry of Agriculture, Government of India. Use of mass communication media like newspaper, radio and television has also been started. The department of Veterinary Public Health & Epidemiology started working on Rabies in 1979. Observations of the first six years constitute this paper.

Adolescent↗
PubMedDate not supplied

Drug demand reduction programmes for young people in Hong Kong.

A wide range of drug demand reduction programmes are being carried out in Hong Kong. These include community involvement projects; preventive drug education and publicity through the use of mass media in the form of television and radio announcements and posters; and the production of educational and publicity materials. Most of these programmes are intended to reach young people. The local district campaigns are held every year to arouse awareness of the dangers of drug abuse and to encourage public support in combating such abuse. A selected volunteer group encourages young people to participate in the planning, organization and implementation of drug-abuse prevention projects. A programme called "Youth against drugs scheme", which was launched in 1981, is open to all youth groups, providing an opportunity for young people to plan and implement anti-narcotics publicity projects in their own way with limited supervision. These programmes have proved successful in involving the young in the fight against drug abuse and associated problems.

Adolescent↗