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PubMed1979

The application of market research in contraceptive social mass marketing in a rural area of Kenya.

Because of the restricted nature of clinic systems, commercial channels and social marketing techniques are now being mobilized for family planning purposes. Market research is fundamental to the success of such programs. In addition to normal survey procedures and the limitations of analysis merely in terms of pairwise relationships, systems models are applied to the survey findings of a Kenya contraceptive social marketing experiment in order to gain insights into the enogenous and exogenous variables relating to consumer behavior using bivariate techniques. The results of such analysis on the survey findings are presented. The conclusion is drawn that model building methodologies as described for evaluating contraceptive social marketing programs do not present any significant difficulties and that it is a practical and useful technique that provides useful insights into the dynamics of adoption of socially desirable products such as contraceptives.

Africa↗
PubMed1994

Check, please. Don't expect after-dinner mints.

That's because when the check arrives, there'll be condoms instead. Cabbage and Condoms, a Thai restaurant overseen by the Bangkok-based Population and Development Association, serves both items. The eatery plans to open its first overseas outlet in Beijing next month. "We have been working with Chinese family-planning groups and chose Beijing because it is the capital of the world's most populous country," says PDA founding chairman Mechai Viravaidya, who is widely known as "Mr. Condom" for his promotion of the device to stem population growth and the spread of sexually transmitted diseases. Stressing public awareness over coercion represents the next wave of birth control in China. The country's population is projected to hit 1.65 billion stabilizing around 2044. "Our food is guaranteed not to cause pregnancy," quips Mechai. Cabbages and condoms plans to serve Chinese and Thai dishes and offer karaoke. Profits will go to promoting birth control and AIDS awareness. The opening is timely: the World Health Organization recently urged China to boost its efforts to fight the spread of AIDS. Officially the country has 1159 cases of the disease, but the real number may be a lot higher. The PDA also plans to open restaurants in Vietnam, Australia and the US.

Asia↗