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Results for “RADIO AND TELEVISION”

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PubMedDate not supplied

Decreasing the incidence of osteoporosis-related injuries through diet and exercise.

Osteoporosis is the most common systemic bone disorder in the United States. It affects 15 million people--primarily women--causing thousands of injuries and deaths per year at a cost estimated at +3.8 billion annually. Two important factors in preventing osteoporosis are regular exercise and adequate calcium intake throughout life. Studies have shown that the average daily consumption of calcium by premenopausal and postmenopausal American women is between one-third and one-half that needed to maintain a positive calcium balance and prevent the loss of bone mass. This proposal elaborates the following specific ways that our health care and educational institutions can change these prospects: a screening program for women of all ages, to identify those most at risk for developing osteoporosis; an increase in the recommended daily dietary allowance for calcium; a public information campaign about osteoporosis, using television and radio; an investigation of the feasibility of calcium additives in the American diet; and the establishment of an organization to develop educational programs and monitor research in osteoporosis prevention. Now is the time to make the appropriate efforts to better the prospects for millions to enjoy a long and healthier life.

Adult↗
PubMed1983

[Theoretical bases of health education in cardiology: prevention of rheumatic diseases].

Today also in Italy rheumatic disease shows a reduction of its prevalence, however it is still significant present in South Italy, especially among poorer and less educated social groups. We have to research the reasons why there is not yet an effective antistreptococcus vaccine, why there is not a penicillinic prophylaxis quite accurate and capillary, moreover why there is little interest among the majority of politicians and medical personnel regarding those social and sanitary situations, which encourage the rheumatic disease in the poor. Especially in the South, in spite of diffused improvement of the economic welfare, a good health education program has not developed. It should be done by law methodically and very seriously, inside and outside the hospitals, the schools and in the communities, taking advantage of all means especially radio and television, which are now only used for advertisements, that often are only diseducative.

Health Education↗
PubMed1983

[Education for health at the dawn of its history].

Both at national and international levels new concepts of health education have developed over the past 30 years. The emphasis has shifted from centralized to decentralized planning, from specific diseases to a holistic approach, from individual behaviour change to organizational, economic, environmental factors conductive to healthy lifestyles and self-reliance. The shift in concepts must be supported by a political will. This can express itself by harmonizing national and local plans, by facilitating intersectorial action, by using appropriate technology. Community involvement, local participation, must be developed as well as self-reliance. Therefore health educators should be capable of deciding their future for themselves. The conceptual changes imply measures at policing making level which relate to manpower development, the use of media, and research. Reorientation of manpower now in service is essential. Education of other key personnel, such as the village school teacher or religious and other community leaders, is very important. The education of women also deserves special attention. But most important of all is probably the training of health educators. The media, in its broad sense which includes puppet plays or folk art as well as the press, radio and television, was recognized as useful and complementary to health education. However, not all health professionals recognize the media potential. Intelligent collaboration between the health and communication sectors should be established. Evaluation of services, activities and programmes in health education is necessary to their eventual improvement. Evaluation, however, is only one part of a continuum of research needed to develop an efficient policy in health education.(ABSTRACT TRUNCATED AT 250 WORDS)

Community Participation↗
PubMed1983

Doctor on the air.

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Health Education↗
PubMedDate not supplied

Minds over matters.

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Nursing↗
PubMed1978

Evaluation of a breast-feeding campaign in Trinidad.

There has been a marked decline in breast-feeding throughout the developing world. It is generally agreed that this trend should be reversed, and that in achieving this objective mass communication media could play an important role. The present article analyzes the results of a campaign to promote breast-feeding in which the press, television, and radio were used. It is hoped that this analysis will prove useful for other individulas and groups that may wish to plan similar campaigns.

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