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Risk segmentation related to the offering of a consumer-directed health plan: a case study of Humana Inc.

OBJECTIVE: To determine whether the offering of a consumer-directed health plan (CDHP) is likely to cause risk segmentation in an employer group. STUDY SETTING AND DATA SOURCE: The study population comprises the approximately 10,000 people (employees and dependents) enrolled as members of the employee health benefit program of Humana Inc. at its headquarters in Louisville, Kentucky, during the benefit years starting July 1, 2000, and July 1, 2001. This analysis is based on primary collection of claims, enrollment, and employment data for those employees and dependents. STUDY DESIGN: This is a case study of the experience of a single employer in offering two consumer-directed health plan options ("Coverage First 1" and "Coverage First 2") to its employees. We assessed the risk profile of those choosing the Coverage First plans and those remaining in more traditional health maintenance organization (HMO) and preferred provider organization (PPO) coverage. Risk was measured using prior claims (in dollars per member per month), prior utilization (admissions/1,000; average length of stay; prescriptions/1,000; physician office visit services/1,000), a pharmacy-based risk assessment tool (developed by Ingenix), and demographics. DATA COLLECTION/EXTRACTION METHODS: Complete claims and administrative data were provided by Humana Inc. for the two-year study period. Unique identifiers enabled us to track subscribers' individual enrollment and utilization over this period. PRINCIPAL FINDINGS: Based on demographic data alone, there did not appear to be a difference in the risk profiles of those choosing versus not choosing Coverage First. However, based on prior claims and prior use data, it appeared that those who chose Coverage First were healthier than those electing to remain in more traditional coverage. For each of five services, prior-year usage by people who subsequently enrolled in Coverage First 1 (CF1) was below 60 percent of the average for the whole group. Hospital and maternity admissions per thousand were less than 30 percent of the overall average; length of stay per hospital admission, physician office services per thousand, and prescriptions per thousand were all between 50 and 60 percent of the overall average. Coverage First 2 (CF2) subscribers' prior use of services was somewhat higher than CF1 subscribers', but it was still below average in every category. As with prior use, prior claims data indicated that Coverage First subscribers were healthier than average, with prior total claims less than 50 percent of average. CONCLUSIONS: In this case, the offering of high-deductible or consumer-directed health plan options alongside more traditional options caused risk segmentation within an employer group. The extent to which these findings are applicable to other cases will depend on many factors, including the employer premium contribution policies and employees' perception of the value of the various plan options. Further research is needed to determine whether risk segmentation will worsen in future years for this employer and if so, whether it will cause premiums for more traditional health plans to increase.

Adult↗

Consumer acceptance of irradiated poultry.

A simulated supermarket setting (SSS) test was conducted to determine whether consumers (n = 126) would purchase irradiated poultry products, and the effects of marketing strategies on consumer purchase of irradiated poultry products. Consumer preference for irradiated poultry was likewise determined using a home-use test. A slide program was the most effective educational strategy in changing consumers' purchase behavior. The number of participants who purchased irradiated boneless, skinless breasts and irradiated thighs after the educational program increased significantly from 59.5 and 61.9% to 83.3 and 85.7% for the breasts and thighs, respectively. Using a label or poster did not increase the number of participants who bought irradiated poultry products. About 84% of the participants consider it either "somewhat necessary" or "very necessary" to irradiate raw chicken and would like all chicken that was served in restaurants or fast food places to be irradiated. Fifty-eight percent of the participants would always buy irradiated chicken if available, and an additional 27% would buy it sometimes. About 44% of the participants were willing to pay the same price for irradiated chicken as for nonirradiated. About 42% of participants were willing to pay 5% or more than what they were currently paying for nonirradiated chicken. Seventy-three percent or more of consumers who participated in the home-use test (n = 74) gave the color, appearance, and aroma of the raw poultry products a minimum rating of 7 (= like moderately). After consumers participated in a home-use test, 84 and 88% selected irradiated thighs and breasts, respectively, over nonirradiated in a second SSS test.

Animals↗

Consumer preferences in social health insurance.

Allowing consumers greater choice of health plans is believed to be the key to high quality and low costs in social health insurance. This study investigates consumer preferences (361 persons, response rate 43%) for hypothetical health plans which differed in 12 characteristics (premium, deductibles, no-claim discount, extension of insurance and financial services, red tape involved, medical help-desk, choice of family physicians and hospitals, dental benefits, physical therapy benefits, benefits for prescription drugs and homeopathy). In 90% the health plan with the most attractive characteristics was preferred, indicating a predominantly rational kind of choice. The most decisive characteristics for preference were: complete dental benefits, followed by zero deductibles, and free choice of hospitals.

Adult↗

HealthSense: how changes in sensory physiology, sensory psychology and sociocognitive factors influence food choice.

HealthSense is a multi-centre shared cost research project in sensory and consumer sciences. This project was initiated in response to changing population demographics, which predict a significant increase in the older age group. The primary objective of HealthSense is to determine accurately the effects of ageing on the perceptual abilities of the sensory systems, and ultimately how age-related change determines sensory preferences and food choice. The project is carried out by 24 participating institutes located in 10 different European countries. The project is funded by the European Commission Quality of Life Fifth Framework Programme (QLKI-CT-1999-00010).

Aged↗

Does quality influence consumer choice of nursing homes? Evidence from nursing home to nursing home transfers.

We estimated Cox proportional hazards models using assessment data from the Minimum Data Set to test whether nursing home residents and their proxies respond to quality of care by changing providers. Various indicators of poor quality increased the likelihood of transfer. Residents of for-profit homes or homes with excess capacity also were more likely to transfer. Inability to participate in care decisions and factors indicating frailty limited residents' ability to transfer. The apparent responsiveness to quality is encouraging. Nonetheless, because the absolute transfer rate is low, significant barriers to movement among nursing homes still may exist.

Activities of Daily Living↗

Intentional forgetting as a facilitator for recalling new product attributes.

When market changes alter what product attributes are deemed important, consumers may intentionally try to forget old product information in an attempt to remember new product information. In Experiment 1, the authors demonstrated that intentional forgetting of this nature temporarily inhibits retrieval of old product information and leads to a benefit to memory for new product information. The results show that, after a short delay, benefits continue in the absence of costs, which is supportive of a multiple-process account of intentional forgetting. Experiment 2 extends these effects using an advertising message to stimulate forgetting. Across both experiments, results also show that brand preference is based on learning of new attribute information.

Adolescent↗

Home away from home: the alternative birth center.

Hospital alternative birth centers (ABCs) were established in response to consumer demands for 'family-centered maternity care'. This paper considers the controversy among advocates of different childbirth alternatives, including ABCs, home birth and conventional hospital birth. The expectations and evaluations of a sample of women who chose ABC births are compared to attitudes towards the ABC of women who selected home births or conventional hospital births. Women who choose the ABC and those who select home birth share some critical views of conventional labor and delivery, but not the same overall ideology of childbirth. Women who choose the ABC and women who choose conventional labor and delivery share beliefs in the authority of hospital obstetrics and the expertise of physicians.

Adult↗

Health plan disenrollment in a choice-based Medicaid managed care program.

Consumer decisions to switch health plans have implications for quality of care and risk selection. We examine factors related to time to disenrollment in a Medicaid managed care program where beneficiaries face a menu of plans and can change plans every month. Several findings have direct policy relevance. Families and individuals who make active choices upon entering the program are at substantially lower risk of disenrollment than those who are auto-assigned. Interactions between enrollee ethnicity and provider language proficiency suggest that enrollee satisfaction depends on the cultural competence of providers. Differential disenrollment by risk status results in adverse retention for certain types of plans.

Adult↗

Transparency of the meat chain in the light of food culture and history.

Current patterns of meat consumption are considered to be unsustainable. Sustainable development may require that consumers choose to eat smaller quantities of meat as well as meat that is produced in a more sensible way. A policy tool directed at consumer behaviour is that of enhancing consumer-oriented transparency of the production chain. Transparency is expected to allow people to make more mindful consumption choices, in line with their personal values. As most dietary habits are deeply rooted in the past, an assessment of the effect of transparency on food choices requires a historical perspective to food culture. Such a perspective provides us with at least two trends of relevance to meat consumption: increased concern for animal welfare and an ongoing dissociation of meat from its animal origin. Combined, these two trends may interact to allow people to consume in ways that actually conflict with their personal values: their concern for animal welfare does not translate into corresponding food choices, as the product meat does not remind them of its animal origin. An experiment was designed to test the hypothesis that people sensitive to animal welfare will respond to increased salience of animal origin and of animal welfare, and that they will show this by either avoiding to buy meat or by favouring free range and organic meat. Results confirmed the expected effect. The effect was observed mainly among those with Universalistic values, which limits the ultimate prospects of transparency as a policy tool.

Adolescent↗

Measuring post-decision satisfaction.

Measuring satisfaction with a decision after a choice has been made is particularly important for difficult choice situations where there is no "right" decision and/or where long-term consequences are uncertain. While others have developed instruments that primarily focus on clinical decisions, the authors developed a scale-the decision-attitude scale-in the context of consumers' choice of health plan. They examined the reliability and validity of this scale using data from a sample of state employees. While the decision-attitude scale has been applied to a health-plan-choice problem only, it can be applied to a variety of other health-related decision problems, because it shares a core set of items with the existing Satisfaction with Decision Scale. The authors identify and discuss the similarities and differences between the two scales. They also observe that each scale uncovers an additional construct not addressed by the other, suggesting that the concept of post-decision satisfaction is multidimensional. A new instrument combining items from both scales may prove the best measure of decision satisfaction for a variety of health-related decision problems.

Adult↗

Automobile seat comfort: occupant preferences vs. anthropometric accommodation.

Automobile seat design specifications cannot be established without considering the comfort expectations of the target population. This contention is supported by published literature, which suggests that ergonomics criteria, particularly those related to physiology, do not satisfy consumer comfort. The objective of this paper is to challenge ergonomics criteria related to anthropometry in the same way. In this context, 12 subjects, representing a broad range of body sizes, evaluated five different compact car seats during a short-term seating session. Portions of a reliable and valid survey were used for this purpose. The contour and geometry characteristics of the five seats were quantified and compared to the survey information. Discrepancies were discovered between published anthropometric accommodation criteria and subject-preferred lumbar height, seatback width, cushion length, and cushion width. Based on this finding, it was concluded that automobile seat comfort is a unique science. Ergonomics criteria, while serving as the basis for this science, cannot be applied blindly for they do not ensure comfortable automobile seats.

Analysis of Variance↗

Consumers' use of written product information.

Two studies were conducted to investigate the predictive role of person-specific, product-specific, and situation-specific influences on the use of instruction manuals in the field of electrical consumer products. In a laboratory study, 42 participants were observed while putting a vacuum cleaner into operation. Situational primes (i.e., receiving a verbal cue that the packaging contains an instruction manual) increased the probability of the user manual being read. Additional verbal information that the manual contains information on energy-saving behaviours was especially motivating for persons with high environmental concern. Self-report data, collected on a wide range of products, suggest that product complexity is the best predictor of instruction manual use. In a second study with 30 participants, different positions of product labels were compared, i.e. placing the information on the packaging or directly onto the product. Information placed directly onto the product had a significantly higher influence on participants' actual behaviour than providing the same information on the packaging.

Adult↗

Utilization behaviour patterns of Siddha clinics in Salem, Tamil Nadu.

In Tamil Nadu, indigenous Siddha medicine (SM) is officially recognized and extensively used. Yet very little research information or published material is available on the extent of utilization behaviour of Siddha medicine in urban settings. This study examines the current patterns of utilization and consumer behavioural characteristics of SM through a field-based questionnaire survey of a sample of 300 patients attending 15 Siddha clinics in Salem, Tamil Nadu. Four areas were investigated: Socio-economic characteristics of the users; utilization behaviour pattern of patients; reasons for choice of Siddha therapy; opinions, attitudes, perception and satisfaction of users regarding Siddha therapy. The survey points out there is an inverse relationship between the number of patients using SM and income, education and distance travelled. Various factors were cited in choosing SM-such as, effectiveness of treatment, social influences of a relative or friend. Survey indicates that both modern medicine and SM seem to act as supporting rather than as competitive systems in a setting like Salem. People tend to seek both the system in search of a permanent cure.

Adolescent↗

'Most advanced, yet acceptable': typicality and novelty as joint predictors of aesthetic preference in industrial design.

Typicality and novelty have often been shown to be related to aesthetic preference of human artefacts. Since a typical product is rarely new and, conversely, a novel product will not often be designated as typical, the positive effects of both features seem incompatible. In three studies it was shown that typicality (operationalized as 'goodness of example') and novelty are jointly and equally effective in explaining the aesthetic preference of consumer products, but that they suppress each other's effect. Direct correlations between both variables and aesthetic preference were not significant, but each relationship became highly significant when the influence of the other variable was partialed out. In Study 2, it was furthermore demonstrated that the expertise level of observers did not affect the relative contribution of novelty and typicality. It was finally shown (Study 3) that a more 'objective' measure of typicality, central tendency - operationalized as an exemplar's average similarity to all other members of the category - yielded the same effect of typicality on aesthetic preference. In sum, all three studies showed that people prefer novel designs as long as the novelty does not affect typicality, or, phrased differently, they prefer typicality given that this is not to the detriment of novelty. Preferred are products with an optimal combination of both aspects.

Adolescent↗

Transactions of an international conference. Worldwide concern: better dental care for more people. An international collaborative study. How social surveys were conducted.

It is assumed that utilization of dental care services and hence the state of oral health is dependent on social and psychological characteristics of both consumers and providers. The sociological variables studied included the basic facts of age, sex, residence and socioeconomic status. Attitudes to general health care, past oral health care and self assessment of oral health status were also investigated. Accessibility of oral health care facilities in terms of cost, loss of time and distance travelled was assessed, as was the consumers estimate of the dentist's sensitivity and competence, his attitude to preventive care, aesthetic values and knowledge of oral health care measures. Sociologists from the participating countries cooperated in the formulation of questionnaires which could be applied with comparable results despite differences in language and culture. Adults were interviewed in their own homes while younger groups completed the questionnaire in school under the supervision of the researchers. In all cases the sociological survey preceded the clinical examination to reduce the introduction of bias. The data were collected in Geneva and analysed to determine the extent to which oral health status could be related to perception of need, personal oral health practices, availability, accessibility, acceptability and utilization of services. Further analysis may help to determine whether observed differences between populations relate more to the characteristics of the systems of dental care or to features inherent in the population of the country.

Adolescent↗

'Irrational' stated preferences: a quantitative and qualitative investigation.

Individuals' rationality has been a key issue long debated in Economics. While normative theories establish the way 'rational' consumers should behave, many empirical studies have documented numerous systematic violations of normative principles. This has led some to question the validity of classic economic models as an adequate approximation of individuals' real decision-making. This paper aims to shed more light on this debate. A stated preference choice experiment was set up to test rational choice properties. Attention was given to the extent to which satisfaction of such tests is related to both the complexity of the design, and subject characteristics. Quantitative and qualitative methods are applied. The majority of respondents passed the rationality tests. Satisfaction of the tests was sensitive to normatively irrelevant factors such as the complexity of the task and demographic characteristics. A significant proportion of those individuals who 'failed' seem to have reformulated the experiment in some way in their mental process. Implications for the design and analyses of future DCEs are discussed.

Adult↗

Adolescents' reactions to universal and indicated prevention programs for depression: perceived stigma and consumer satisfaction.

There is a common view that one of the major considerations in selecting between universal and indicated interventions is the marked stigma produced by the latter. However, to date there has been no empirical examination of this assumption. The current study examined reported stigma and program satisfaction following two school-based interventions aimed at preventing depression in 532 middle adolescents. The interventions were conducted either across entire classes by classroom teachers (universal delivery) or in small high risk groups by mental health professionals (indicated delivery). The indicated delivery was associated with significantly greater levels of perceived stigma, but effect sizes were small and neither program was associated with marked stigma in absolute terms. Perceived stigma was more strongly associated with aspects of the individual including being male and showing greater externalizing symptomatology. In contrast, the indicated program was evaluated more positively by both participants and program leaders and effect sizes for these measures of satisfaction were moderate to large. The results point to the need for further empirical evaluation of both perceived stigma and program satisfaction in providing balanced considerations of the value of indicated and universal programs.

Adolescent↗

Disputing taste: foods pleasure as an achievement in interaction.

While identity has been a dominant topic in research on food choice, literature on identity in consumers' everyday life is scarce. In this article we draw on insights from discursive psychology to demonstrate how members of an online forum on food pleasure handle the hedonic appreciation of food in everyday interaction. We examined 40 discussions consisting of 1715 e-mails related to culinary topics. The analysis focuses on the way in which the participants of this forum work up and establish their identities as 'gourmets'. A dominant tool in performing this identity work is the discursive construction of independent access to knowledge of and experience with food items, so as to compete with or resist the epistemic superiority of a preceding evaluation. Data are presented with nine examples of the 73 manifestations of the construction of independent access. Contrary to sensory approaches to food choice, this study depicts the enjoyment of food as an interactional achievement rather than a pure physiological sensation. Wider implications of this study for the relation between food, identity and taste are discussed.

Choice Behavior↗