Social marketing: the family planning experience.
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"In this contribution the concept of population policy theory is defined. Also, the relevance of studying these theories in order to assess the demographic impact of population policy is discussed. The policy theory underlying the pronatalist marriage and family founding loans is evaluated as is the policy theory underlying antinatalist family planning communication programs. It is concluded that the behavioral mechanisms behind the two policy measures appear not to work in a way the policy theory assumes they work, i.e. appear not to be able to change fertility behavior substantially." The geographic focus is worldwide. (summary in FRE, ITA)
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Fertility awareness is experiential learning about cyclic fertility. This awareness, used as a family planning method, differs from contraception because it does not isolate the procreative capacity of either partner. The acceptability and effect of teaching fertility awareness on teen sexual activity and decision making was tested in a multisite pilot program which taught fertility awareness via the prospective marker of the cervical mucus (ovulation method of natural family planning). 200 US and 35 Guatemalan volunteer women ages 15-17 in a structured 1 year curriculum, monitored cycle charting and explored the implications of experiencing one's signs of fertility. Control subjects were recruited from the general population and from family planning clinics. 9% of the US study group were sexually active prior to entry. By cycle 12, 1/2 had discontinued activity. Conception rate was 0.0044. The continuation rate dropped from 90% at cycle 7 to 71% at cycle 8 due to scheduling constraints for 2 classes and to 57% at cycle 12. Postprogram follow-up of early leavers showed only 1/3 the expected rate of onset of sexual activity and pregnancy. Parent involvement correlated positively with postponement and/or discontinuation of sexual activity. Reported movement away from peer group pressure appeared 3 months after entry.
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A 14-member study team learned firsthand about promotion of family planning and maternal and child health (FP/MCH) in China while in the country during August 17-30, 1997. The self-funded team was headed by JOICFP Chairman Masao Sawaki and included representatives of the public health and preventive health field as well as an official from a Japanese university. The team first traveled to Fangshan District of Beijing where implementation of JOICFP's Integrated Project (IP) began in 1996. A fifth-cycle project area, Fangshan is receiving assistance from IPPF through JOICFP for a period of 3 years. The team moved north to Inner Mongolia Autonomous Region to observe IP activities in Tumud Left Banner of Hohhot City, a second-cycle project area which received support between 1987 and 1989. The third area visited was Yunnan Province in the south, where they observed activities in Jiangchuan County, a third-cycle area which was supported between 1990 and 1992. The comparison between the pilot area and original project areas was rewarding for the team, which noted that activities had continued to expand with support from the people after the 3-year funding period had ceased. In Inner Mongolia, the team noted how parasite control has been effectively used to gain community participation in activities. The project has expanded from 2 towns with a population of 50,000 to cover 19 towns with 343,000 people. In Jiangchuan Country, the IP has expanded from 5 towns with 108,000 people to cover 12 towns with 240,000. Prior to the project launch in 1989, the infant mortality was 60/1000 live births and the hospital delivery rate was 45%. These had improved to reach 23.3/1000 and 87%, respectively, as of 1996.
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