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PubMedDate not supplied

Worker's comp meets managed care. In the quest for lower costs, a new niche emerges.

Niche markets such as Medicare, Medicaid and behavioral healthcare are looking to managed care to control costs and increase the quality of care provided. Now workers' compensation officials are looking to managed care with the same goals in mind. As managed care organizations begin marketing to these special populations, the information glut is growing. Information technology can aid managed care officials in the collection, organization and dissemination of the data.

Managed Care Programs↗
PubMed1998

Using technology to move beyond customer satisfaction.

If you don't deliver service your customers value, someone else will. Access to information is the foundation of customer satisfaction and retention. Here's how one organization determined that the efficiencies of a document-to-data information management system could pay for itself in the first year.

Blue Cross Blue Shield Insurance Plans↗
PubMed1998

Marketing research activities in hospitals. Satisfaction surveys of inpatients and outpatients are the most widely used application.

Virtually unheard of in health care 30 years ago, marketing research by hospitals is expanding at a notable rate, particularly among larger institutions located in highly competitive urban markets. Research applications are particularly pronounced at for-profit institutions, those heavily involved in managed care programs, and hospitals that are part of an integrated delivery system. However, the majority of hospital administrators surveyed indicated they do not invest in marketing research to track the effectiveness of their own institution's advertising.

Advertising↗
PubMedDate not supplied

The use of imperfect data in managed care organizations.

Two critical milestones appear to be occurring in the development of medical groups moving to improve medical care effectiveness. These include the abilities to work with imperfect and unflattering data. There is a clear linkage between these two concepts, because forward clinical improvement or business planning is often delayed as individual physicians seek to await "perfect data" when confronted with unflattering information. In the form of "profiles" in particular, providers often react negatively, with complaints that the information is "imperfect" or that it fails to capture some nuance of their sicker or unique patient populations. The translation of imperfect information to effective clinical practice anyway remains a success fundamental to managing highly competitive medical groups and health plans. It is centrally dependent on the understanding, use, and application of "imperfect data".

Creativity↗
PubMed1998

Technology and managed care meet strategy.

A complete technology plan has a managed care component to support your segment's managed care strategy. As your segment interfaces with managed care components from other segments, your technology will need the flexibility to provide management information across all segment interfaces.

Continuity of Patient Care↗
PubMed1998

Practice made perfect.

The perfect practice management system? Users say it is one that integrates financial operational and clinical information within a practice, and at the same time connects the practice to other parts of the organization.

Appointments and Schedules↗