VISUAL AND VERBAL APPROACH MOTIVES AS A FUNCTION OF DISCREPANCY FROM EXPECTANCY LEVEL.
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Biological motion perception is referred to as the ability to recognize a moving human figure from no more than a few moving point lights. Such point-light stimuli contain limited form information about the shape of the body and local image motion signals from the moving points. The contributions of form and motion to the vivid perception of point-light displays are subject to controversy in the discussion. While some studies claim that local motion signals are critical, others emphasize the role of global form cues. Here, we present a template-matching approach to investigate the role of global form analysis. We used a template-matching method that derives biological motion exclusively from form information. The algorithm used static postures monitored from walking humans as stored templates. We compared the simulation results to psychophysical experiments with the commonly used point-light walker and a variant point-light walker with near-absent local motion signals. The common result in all experiments was a high correlation between simulation results and psychophysical data. The results show that the limited form information in point-light stimuli might be sufficient to perceive biological motion. We suggest that it is possible for humans to extract the sparse form information in point-light walkers and to use it to perceive biological motion by integrating dynamic form information over time.
Softgels, which contain a liquid formulation of a drug, often provide clinical benefit over other solid oral dosage forms and may represent an attractive alternative to them. A consumer preference survey of softgels versus other solid forms investigated four areas: (1) identification of various dosage forms; (2) perception of therapeutic benefit (easiest to swallow, faster-acting, work longer); (3) impact of individual product characteristics on overall product selection; and (4) market impact in terms of premiums consumers would pay on the basis of dosage form. The 300 survey participants strongly preferred clear softgels over other dosage forms in virtually every area. Softgels were perceived as easy to swallow and fast-acting, with a duration of action second only to that of a two-piece capsule. Overall preference was driven by ease of swallowing, and softgels were rated first by the majority of respondents. Consumers would be interested in various products if these were available as softgels rather than in their current oral dosage forms and may be willing to pay a premium for softgel products. This survey confirms consumer preferences for particular dosage forms and for softgels over other solid forms. Pharmaceutical scientists and marketers should consider softgels as alternative dosage forms when developing new compounds or considering life-cycle management of existing products.
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Anatomical and physiological observations in monkeys indicate that the primate visual system consists of several separate and independent subdivisions that analyze different aspects of the same retinal image: cells in cortical visual areas 1 and 2 and higher visual areas are segregated into three interdigitating subdivisions that differ in their selectivity for color, stereopsis, movement, and orientation. The pathways selective for form and color seem to be derived mainly from the parvocellular geniculate subdivisions, the depth- and movement-selective components from the magnocellular. At lower levels, in the retina and in the geniculate, cells in these two subdivisions differ in their color selectivity, contrast sensitivity, temporal properties, and spatial resolution. These major differences in the properties of cells at lower levels in each of the subdivisions led to the prediction that different visual functions, such as color, depth, movement, and form perception, should exhibit corresponding differences. Human perceptual experiments are remarkably consistent with these predictions. Moreover, perceptual experiments can be designed to ask which subdivisions of the system are responsible for particular visual abilities, such as figure/ground discrimination or perception of depth from perspective or relative movement--functions that might be difficult to deduce from single-cell response properties.