Legal guidelines to health services marketing: issues & checklists.
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Several factors need to be considered when comparing computerized tomography (CT) maintenance contracts. Five areas in particular require careful review to ensure that an institution is getting maximum value for its contract dollars: the credibility of the servicing company; the servicing engineer's qualifications and commitments; a thorough understanding of contract terminology; accurate analysis standards; and professionalism. The following article examines each of these areas in closer detail.
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