Before you negotiate: get your act together.
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Hospitals are increasingly turning to diversification as a strategy for growth. This article presents a technique for assessing the different attitudes of hospital leaders--board members, management, and physicians--toward diversification and, ultimately, for achieving consensus among them.
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Roger Hunt is president and chief executive officer of Lutheran General Hospital, Park Ridge, Illinois. The north suburban Chicago hospital recently signed a letter of intent to shift its primary academic affiliation to the University of Chicago Medical School, which is on the south side of the city. More than 20 miles and more than an hour of freeway and city street driving separate the organizations. Health Care Strategic Management's editor and publisher, Donald E.L. Johnson, talked with Roger Hunt about Lutheran General's strategy for selecting a medical school and creating a teaching program that works for all concerned.
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