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The dual impact of "appeal" and "researcher credibility" on mail survey response rate in the context of preventive health care.

Health and fitness centers are becoming increasingly aware of their importance in the realm of preventive health care. Many hospitals have begun to open and run fitness centers, a trend that seems very likely to continue. In a competitive environment, every center would desire to obtain maximum valid customer information at minimum cost, and this paper addresses this issue. The authors investigate the confluence of both appeal and researcher credibility on mail questionnaire response rates from a metropolitan membership of a large fitness center. Personal appeal with high researcher credibility was found to generate significantly higher response rate followed by the hybrid appeal with low researcher credibility.

Community Participation↗

Patient satisfaction or acquiescence? Comparing mail and telephone survey results.

Debates about whether to use telephone or mail to survey discharged patients are waged in many hospitals. Findings from a methodological test indicate the two methods result in significant differences in evaluations--differences that health care marketers would be wise to heed. Mail-back questionnaires generate a wider range of responses and minimize the "acquiescence bias" telephone interviews tend to elicit, especially in health care surveys.

Data Collection↗

College at home for the home care professional.

Most home care professionals are so busy that the idea of working full-time and going to college to obtain or complete a degree seems downright laughable. But through distance education, individuals can go to college without even leaving their homes. Distance education may provide the ideal complement to a home care professional's career.

Computer Communication Networks↗

"And the winner is...".

Premiums and incentives have long been used in fund-raising direct mail. Here's a look at what works and what fails--and how to make what works work better--from two long-term experts in creative direct-mail formats.

Evaluation Studies as Topic↗

Clevedon.

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Apoptosis↗

A penny saved.

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Economics, Hospital↗

Identification of potentially noncompliant patients with a mailed medication refill reminder system.

A medication refill reminder system was evaluated as a tool for identifying noncompliant patients. The system anticipates the date that a fully compliant patient would be expected to exhaust his or her medication supply and sends postcard reminders to all who have not obtained refills by the anticipated date. This refill reminder system has been in operation at the Pioneer Medical Center since 1973. During a 1-month study period, responses to the postcard reminders were monitored closely. Patients failing to respond within 5 days were contacted by telephone. The status of each patient's medication supply at the time of the pharmacy visit or telephone call was determined. Of 121 anticipated medication refill visits, 49 patients were found to have refilled their medications on or before the anticipated date. Reminder postcards were mailed to 72 patients. Within 5 days, 46 patients responded. Telephone calls were placed to 24 out of 25 patients. Two types of noncompliant behavior were identified; 34 out of 70 patients exhausted their medication supply before returning for a refill and 25 out of 70 patients accumulated a 1- to 30-day excess medication supply because of omitted doses. The postcard medication refill reminder system was found to be an effective tool for identifying patients who may benefit from compliance counseling with the pharmacist.

Community Health Centers↗