PubMed Health⌕ Search

SEARCH · PubMed Health

Results for “Persuasive Communication”

Explore indexed PubMed citations for clinical trials, systematic reviews and public health research. Read source abstracts and follow each citation to its original PubMed record.

Quote a phrase for an exact phrase match. Source license links do not imply unrestricted reuse.

At least 145 records · Page 8Linked to original sources
PubMedDate not supplied

Do you influence?

Explore the source record for details and available documents.

Health Services Administration↗
PubMed1984

Public communication on donorcards: a comparison of persuasive styles.

Due to scarcity of supply of transplantable human organs thousands of patients who definitely would benefit from an organ or tissue transplant are confronted with excessively long waiting lists, resulting in needless suffering and death. Public communication is suggested here as a possible instrument to reduce this scarcity. According to mass communication theory the nature of the persuasive appeal is the primary determinant of campaign-effectiveness, i.e. successfully influencing behaviour towards filling in donorcards. A conventional and a refutational message style are experimentally tested as to their effects. The main hypothesis, emanating from a SEU-type model of filling in donorcards is experimentally confirmed. It is therefore concluded that finally a campaign stressing both positive behavioural consequences and negative behavioural consequences by refutation is a more promising instrument in recruiting organ donors than a conventional campaign, stressing solely positive consequences.

Adult↗
PubMed2000

New perspectives and evidence on political communication and campaign effects.

We review recent empirical evidence that shows political campaigns are more potent than widely believed, focusing on the conceptual and methodological advances that have produced these findings. Conceptually, a broader definition of effects--that includes learning and agenda-control, as well as vote choice--characterizes contemporary research. This research also features two kinds of interactive models that are more complex than the traditional hypodermic (message-based) approach. The resonance model considers the relationship between message content and receivers' predispositions, while the strategic model highlights the interactions between competing messages. Finally, we attribute the emergence of stronger evidence in favor of campaign effects to the use of new methodologies including experimentation and content analysis, as well as the more sophisticated use of sample surveys.

Communication Barriers↗
PubMed1993

[A study of organizational communication in a school during the pre- and post-innovation periods].

The purpose of this study was to examine changes in organizational communication behavior in an elementary school during the pre- and post-innovation periods. The turning point of the pre- and post-innovation periods were determined by transference of decision making systems in the school. Data were collected through participant observation, and the analyses indicated the following results. Compared to the pre-innovation period, during the post-innovation period, 1) overall communication level increased; 2) discussions, rational persuasion , and proposals increased, while assertions decreased as the contents of communication; and 3) the number of those who spoke at teaching staff meetings increased. Concerning downward communication, 1) rational persuasive communication was used most frequently throughout the pre- and post-innovation periods; and 2) communication suggesting a compromise increased during the post-innovation period. These findings were discussed in terms of organizational effectiveness of the school.

Communication↗