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As hospitals accelerate their marketing campaigns in efforts to compete for patients, physicians should recognize the opportunities presented by this trend. This article indicates how a physician may develop his or her own marketing strategy and contends that a hospital/physician marketing partnership can benefit both hospital and physician.
Repeated experiences of social victories or defeats in daily agonistic confrontations led to different changes of the brain neurotransmitter activities in male mice with alternative types of social behaviour. Total activation of the brain dopamine metabolism was found in winners. Chronic defeats were accompanied by specific changes in serotonin and noradrenaline metabolism in limbic areas of the brain. Between losers and winners, significant differences were found in emotionality, exploratory activity, locomotion, level of anxiety, communicative behaviour, and alcohol consumption, as well as in immune responses and susceptibility to transplanted Krebs-2 tumour growth, gonadal function, and gastric mucosa damage. A sensory contact technique is proposed for studying the neurophysiological consequences of social conflicts.
The effect of thyrotropin releasing hormone (TRH) microinjections into the central amygdala (10 g in 0.5 1 into each side) on locomotor activity water intake and dominance behavior in a water competition test was investigated in male Wistar rats. TRH increased the general motility without altering the number of rearings. Intra-amygdaloid TRH injection to submissive rats resulted in a loss of subordinate position in these animals in the water competition test. A tendency to decrease dominance followed the injection of the peptide to the dominant animals. The effect of TRH in the dominance test does not appear to involve influence on the thirst drive as microinjection of the peptide did not change significantly the water consumption in thirsty rats.
The author developed a method for inducing tonic immobility (paroxysmal inhibition) in rats and mice. By means of a plexiglass plate and plexiglass box the rat is immobilised, rotated at 180 degrees and subjected to constant pressure corresponding to the weight of the plexiglass plate. This way it is possible to prolong substantially tonic immobility in rats without using foregoing time consuming and interfering, so called sensitizing procedures. The duration of TI can be influenced by pharmacologic and nonpharmacological interventions. A longer duration of TI appeared to be typical for rats tending to react in other situations with anxiety, motor inhibition and submission.
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80 15-min tests using toys were carried out with 4 juvenile chimpanzees who, to obtain the toys, used 4 strategies: (1) taking by force, (2) snatching and fleeing, (3) begging, (4) hysterics. Sharing toys was a normal strategy of high-ranking animals. Begging and hysterics were mainly used in contacts with the latters. A strong negative correlation was found between hysterics and friendly behaviour.
29 male Wistar rats had been individually trained pressing the bar and receiving the rewards in the box with the feeder-cup and the bar attached to the opposite walls. Constant pairs of rats were formed. Behavior of rats in pairs was observed during 100 sessions in the same box. As a rule, one of the rats performed most of the bar pressings ("a worker") while its partner received the rewards without "working" ("a parasite"). It was possible to classify rats in four groups by their behavior, i. e. "parasites", "working", rats which changed their behavior from "working" for "parasitic" type and vice versa in the course of the experiment, and rats from the pairs where both partners extinguished bar pressing reflex near to zero level. Correlation was shown between behavioral type of rats in paired experiment and individual typological characteristics of fear reaction to different stimuli. Tests of open field behaviour, reaction of choice between the burrow and illuminated area, and emotional resonance were used for testing fear reaction.
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Our ambivalence toward competition can be traced to an unspoken preference for certain types of competition which give us an advantage over the types we value less. Four types are defined (a) pure (same rules, same objectives), (b) collaborative (same rules, shared objective), (c) market share (different rules, same objectives), and (d) market growth (different rules, value added orientation). The defining characteristics of the four types of competition are respectively: needing a referee, arguing over the spoils, differentiation and substitutability, and customer focus. Dentistry has features of all four types of competition, thus making it difficult to have a meaningful discussion or frame a coherent policy on this topic.
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One of the alleged reasons that males report lower intimacy in same-sex friendships than females is that males tend to be more competitive than females, but this assumption has not been empirically tested. In the current study, 121 Hong Kong adolescents filled out Chinese versions of the Intimate Friendship Scale and the Competitiveness Index. As predicted, females reported having more intimate same-sex relationships than males, and they scored lower on competitiveness than males. However, the correlations between scores on the Competitiveness Index and the Intimate Friendship subscales were small and nonsignificant, suggesting that the sex difference in intimacy was not a function of competitiveness.