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At least 19 recordsLinked to original sources
PubMed2000

[Media for 21st century--towards human communication media].

Today, with the approach of the 21st century, attention is focused on multi-media communications combining computer, visual and audio technologies. This article discusses the communication media target and the technological problems constituting the nucleus of multi-media. The communication media is becoming an environment from which no one can escape. Since the media has such a great power, what is needed now is not to predict the future technologies, but to estimate the future world and take to responsibility for future environments.

Communications Media↗
PubMed2004

[Risks of risk communication - lessons we may learn from media communication].

The German media system produces an enormous diversity of media contents both in the audiovisual and the press areas. The increasing number of media products promotes keen competition between new and existing media companies. German citizens consume mass media products for about eight hours a day, which makes the media one of the key factors in social life. This has consequences for the type and process of risk communication. Increasing competition results in a biased coverage of events and issues in the world. Key words are sensation, negativity, emotion and personalization. This kind of coverage leads to a sometimes irrational risk dialogue between media, society, economy and administration. A possible misconception of risks and risk management may have undesirable consequences for the social development and benefits of new technologies.

Communication↗
PubMed2006

[Bio-psycho-social history--is it still up to date in the time of media communication?].

Specialization in medicine changes the kind of communication between doctor and patient. The direct personal communication is quite often complemented by the indirect communication via interactive media. A clinical investigation still demands a broad bio-psycho-social anamnesis which should encompass the history of the illness, the patient, and his/her ailment. The bio-psycho-social anamnesis is subdivided into nine steps: Joining, "map", actual disease, former illnesses, family history, personal development, social anamnesis, overview of the functioning of the systems, finalization of the anamnesis. The different steps are explained, and adequate techniques of exploration are described. How to conduct a professional doctor-patient conversation and exploration can similarly be learnt as the techniques of a physical investigation. These communication skills should be continuously taught during the education of medical students as well as during the further training of physicians.

Clinical Competence↗
PubMedDate not supplied

Beyond the political model of reporting: nonspecific symptoms in media communication about AIDS.

Mass media have functioned well in transmitting much of the basic information about the AIDS epidemic; however, media coverage of AIDS has been flawed. In many ways these flaws have resulted from the limitations and conventions of traditional journalism, especially the need to appeal to a large mainstream audience and a reliance on authorities as sources and validators of information. News stories typically rely on a single articulate authority, and articles that involve conspiracy or controversy or have a high entertainment value are favored. Although coverage of politics and social issues is not distorted by these journalistic conventions, coverage of science suffers. Analysis of news coverage of AIDS shows that mass media often respond to sensationalism rather than to important scientific developments. In addition, scientific disagreements are better adjudicated by evidence than by appeals to authority. As a result, media coverage often obscures the process of scientific deliberation. Public health officials need to consider setting up a special channel of communications to clarify information about AIDS.

Acquired Immunodeficiency Syndrome↗
PubMed1993

Effects of mass media communications on health and safety habits: an overview of issues and evidence.

A review is presented of factors that have been investigated on their relevance in mass media communications that are specifically designed to alter health and safety related behaviours of the recipients. While alcohol consumption is a major concern in this paper, the evidence regarding the effective use of mass communications for the modification of other health and safety habits has also been incorporated. Specific topics include the choice of yardstick of effect, study methodology and the strength of conclusion this permits, as well as the dependency of the effect of mass communication upon its four constituent components: the source, the content of the message, the channel of communication, and the characteristics of the recipients. Reference is made to the effect of educational journalism related to the prevention of health problems and to efforts to increase the educational value of traffic accident reports in daily newspapers through the inclusion of information that is potentially helpful to accident avoidance.

Accidents, Traffic↗
PubMed1986

[Effect of mass communication media in food purchasing at the family level].

The main purpose of this study was to determine the effect of mass media advertisement of food products (TV, radio and the press), particularly in pre-school and school-age children, as well as the concomitant impact these age groups have on the family food buying patterns. To test the hypothesis that the impact of mass media advertising on foods varied in the different socioeconomic levels of a community, a stratified sample of all children below 13 years of age, who attended the Francisco Fajardo school in the central coast of Venezuela, was drawn. Mass media contact, food and nutrition knowledge and other socioeconomic characteristics were related to the family's food-buying patterns. More specifically, the age, working status and educational level of the mother in regard to beliefs concerning the nutritional value of advertized food products, were related. A semi-structured questionnaire was designed, tested and applied to the housewife or whoever performed this role within the family. Findings revealed that families of low socioeconomic status are prone to be most influenced by mass media food product advertising. This is reflected not only in food purchasing practices but also in food consumption patterns at the family level. Chocolate drinks, cereals, jello, sausages, and ice cream are the most popular products among pre-school and school-aged children, without social class distinction. Furthermore, results revealed that the degree of exposure to mass communication media--television, radio and newspapers--is a determining factor in children's food preferences at all socioeconomic levels, and that television is the media exerting the greatest influence.

Advertising↗
PubMed1996

[New communication media for ophthalmology].

BACKGROUND: The use of high-tech communication is undoubtedly growing and has become established in almost all sciences and research fields. This article surveys the possibilities for scientific data-exchange via the Internet, the world's largest computer network. METHODS: An introduction is given to network as a whole, its history and structure, and the hardware and software required. Examples are provided to describe the basic services on the Internet with special emphasis on World wide web applications. CONCLUSIONS: The paper indicates that the Internet has a vast potential for providing almost unlimited information of relevance to users. By using the Internet and its resources, modern ophthalmological research will become more effective and successful.

Computer Communication Networks↗