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Results for “Persuasive Communication”

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At least 19 recordsLinked to original sources
PubMed1990

Effects of a persuasive communication on beliefs, attitudes, and career choice.

Fishbein's Theory of Reasoned Action was used to formulate a persuasive communication in an attempt to influence unclassified American college students' beliefs, attitudes, intentions, and behaviors regarding signing up for a career as a registered nurse. A two-stage cluster sample was used to assign 90 male and female students to either an experimental or control group. After persuasive communication exposure, the experimental group showed a significantly more positive change in beliefs, attitudes, and intentions than did the control group exposed to a neutral message. Sign-up rate was also statistically significant for the experimental group. With the Fishbein model to predict sign-up behavior, no other scores were found to add to the prediction once behavioral intention was entered into the model. Change in behavioral intention explained 49% of the variation in behavior. Normative belief scores did not approach statistical significance.

Adolescent↗
PubMed1987

Effectiveness and cost effectiveness of persuasive communications and incentives in increasing safety belt use.

The Safety Belt Connection Project was a worksite health promotion project conducted at a medical school and hospital complex to test the effectiveness and cost effectiveness of four treatment conditions (TCs): TC1, Persuasive Communications (PCs) alone; TC2, PCs plus overt monitoring; TC3, PCs plus incentives; and TC4, PCs plus incentives and prompts. Parking lots were randomized to treatment condition. A community traffic intersection served as a comparison group. Trained observers recorded safety belt use rates (SBURs) of subjects (front seat occupants) over a two-week period at baseline and after a four-week period of intervention. Results were analyzed by chi-square comparisons of pre-treatment and post-treatment SBURs. At baseline, significant differences in SBURs between treatment groups were observed. Significant pre-to-post differences were found for TC3 and TC4: the SBUR in TC3 went from 18.3% - 38.4% (p less than 0.001) and the SBUR in TC4 went from 16.9% - 44.8% (p less than 0.001). Both TC3 and TC4 were effective, but TC4 cost 2.6 times more per person influenced to wear their safety belt.

Communication↗
PubMed1985

Persuasive communication and medical technology assessment.

Assessments of medical technologies with respect to their efficacy, safety, and cost-effectiveness are expected to influence clinical practice, but they are often lost in an avalanche of medical information. We developed a conceptual model that may aid understanding of the potential impact on clinical practice of new medical information in general and assessment information in particular. The model identifies aspects of medical communication that may influence an assessment's subsequent impact, including sources, messages, channels, audiences, and settings. We reviewed the literature on how medical information diffuses to physicians and highlighted those factors likely to heighten physicians' awareness and decisions to incorporate recommended medical advances. We outlined implications for educational interventions and promising research directions.

Humans↗
PubMed1989

The effects of hypnosis upon cognitive responses to persuasive communication.

Several writers have suggested that hypnotic responsiveness is directly related to the content of S's covert self-statements. To test this notion, low and high hypnotizable Ss in either hypnosis or waking conditions were exposed to a recorded message advocating that college seniors be required to pass a comprehensive exam in order to graduate. Following message presentation, Ss listed all of the thoughts which occurred to them while listening to the message; these thoughts were later coded as counterarguments, favorable thoughts, or neutral thoughts. Hypnotized Ss generated significantly fewer counterarguments and agreed more with the message than waking Ss. In addition, high hypnotizable Ss (in both waking and hypnosis conditions) produced significantly more favorable thoughts and agreed more with the message than low hypnotizable Ss. Results, therefore, provided a demonstration of the differential impact of context (induction) and trait (hypnotizability level) upon different cognitive phenomena. Implications for the occurrence of hypersuggestible behavior are discussed.

Adult↗