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At least 19 recordsLinked to original sources
PubMed1979

Present versus preferred public relations practices of athletic departments in Canadian universities.

Public relations (PR) practices in athletic departments (AD's) of C.I.A.U. - member institutions were surveyed with a mailed questionnaire. The instrument which included fifty-seven items of a two-part nature, measured eight "present" and "preferred" public relations characteristics. A 74.5% (N = R35) response rate was achieved over a six-week period. Analysis of results indicated that: (1) Present concepts of the purposes of PR programs in AD's are much less clear than they could be; (2) While most AD's maintain an identifiable unit responsible for PR, the majority of personnel practising these roles are not qualified by experience and/or training in this area; (3) Even though relationships and internal communications within AD's, regarding PR issues, seem fairly adequate, additional means of providing internal feedback on PR activities are needed; (4) Even though local media have been well identified and are contacted regularly, the present flow of external communications appears to be one-way. i.e. from the AD's to the press, and more exphasis on information needs and requests originating from the media is required; (5) Provisions for performance evaluation and long-range planning of the PR programs appear very poor; (6) AD's in the Ontario and Great Plains athletic conferences generally offer far greater provisions for a sound PR program.

Canada↗
PubMed1979

[The role of public relations in medical practice. With special reference to medical research].

Because medical practice and especially medical research depend on the goodwill of others, increased emphasis should be placed on the role of public relations, especially in the complex area of communication between medical scientists and the man in the street. The nature of these communication problems is described, and suggestions are made as to how public relations, if properly managed, can give substance to an otherwise ill-defined concept. Opportunities and problems in the marketing of medical research are briefly described.

Communication↗
PubMed1978

PR (public relations)

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Community Health Nursing↗