Biomedical subjects
Publications and source records attributed to G R Jarboe.
A collection of statistical analysis procedures is applied to the task of estimating relative market shares among different healthcare plans under the offering of multiple options. The results are developed into an interactive spreadsheet for estimating market shares when consumer perceptions of plan features are modified through product redesign or communications strategies.
Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns.
Factor analysis revealed that nursing home characteristics fall roughly into two categories: those relating to the care directly provided by the facility and those which are generally unrelated to the quality of care. Not all influences (doctors, discharge planners, retirement home administrators and responsible parties) respond alike to these characteristics. Therefore, a marketing mix directed uniformly to all segments may be suboptimal.