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PubMed · 10274615

Influence patterns and determinant attributes in nursing home choice situations.

G R Jarboe·C D McDaniel
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Abstract

Factor analysis revealed that nursing home characteristics fall roughly into two categories: those relating to the care directly provided by the facility and those which are generally unrelated to the quality of care. Not all influences (doctors, discharge planners, retirement home administrators and responsible parties) respond alike to these characteristics. Therefore, a marketing mix directed uniformly to all segments may be suboptimal.

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Choice BehaviorCommunity ParticipationDecision MakingFactor Analysis, StatisticalHumansMarketing of Health ServicesNursing HomesPhysiciansSurveys and QuestionnairesUnited StatesUrban PopulationJournal Article

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G R Jarboe, C D McDaniel. 1985. Influence patterns and determinant attributes in nursing home choice situations.. https://pubmed.ncbi.nlm.nih.gov/10274615/

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