Patient-focused approach demonstrates advantages.
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Biomedical subjects
Publications and source records attributed to J Greene.
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What began as a local marketing effort by two Chicago hospitals to reach the city's fast-growing Hispanic population has turned into a national program with franchises in San Diego and San Antonio, Texas. Formed in 1989, Hispanocare, a preferred provider organization catering to Hispanics, began attracting attention in other cities with large Hispanic populations, prompting the Chicago hospitals to begin a marketing push.
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A growing number of multihospital systems are flexing their centralized power over individual hospital boards in an attempt to realize the competitive edge that systems were supposed to provide. As a result, governance at the hospital level is becoming more and more advisory. Obviously, trustees in a lot of locales aren't coming quietly into the new relationship. But experts say healthcare's financial climate makes such change just a matter of time.
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