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Biomedical subjects

Judith D Botvin

Publications and source records attributed to Judith D Botvin.

At least 91 records · Page 5Linked to original sources
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They are smaller, but these systems produce mighty reports.

The first place winner, Commonwealth Health Corporation, Bowling Green, Ky., has a successful cost-saving story. Designed in-house, with donated printing, it cost a mere 54 cents per unit. Little Company of Mary Hospital, Evergreen Park, Ill., wins second place with a publication that enlisted the help of many personnel. University Health Care System, Augusta, Ga., third place winner, uses dramatic graphics to observe its 185th anniversary. Princeton HealthCare System, Princeton, N.J., receives special recognition for the clarity and effectiveness of its four-page report.

Annual Reports as Topic↗
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New Jersey hospitals renew their identities; part of Meridian Health. Raising awareness of the advantages of a healthcare system.

Meridian Health, Wall, N.J., is a three-hospital system that also includes a network of partner companies. The objectives of this branding campaign were to create a better awareness of the benefits of academic medicine, to close the physician referral loop and to improve internal morale. The objectives were realized by emphasizing the teamwork of the system's doctors and showing their actual faces and voices.

Advertising↗
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Rich anniversary book honors 'The city that doctors built'.

Medical City, Dallas, celebrated its 30th anniversary with a special edition of its internal publication. Called "The City That Doctors Built," the substantial book honors the physicians that people this unique specialty hospital.

Anniversaries and Special Events↗
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ECHN honors cancer survivors with fun, food and inspirational stories.

A nostalgia theme was fully explored by Eastern Connecticut Health Network (ECHN), Manchester, Conn., in its celebration of Cancer Survivors Day, June 6. The observance is sponsored by the national Cancer Survivors Day organization. This year more than 700 facilities across the country observed the occasion.

Anniversaries and Special Events↗
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Parma and Prince William hospitals deliver magazines with purpose.

Two quarterly publications are featured here for your consideration. One is Informed, the newly re-designed magazine by Parma Community General Hospital, Parma, Ohio. Also, we present Healthy Perspective magazine, published quarterly Prince William Health System, Manassas, Va.

Hospitals, Community↗
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Meridian health annual report focuses on what is 'brand new'.

The 2003-2004 annual report by Meridian Health, Neptune, N.J., is titled brand new. The high-end publication was produced especially for the healthcare system's employees, board members, shareholders and volunteers.

Annual Reports as Topic↗
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'Baby talk' attracts neighbors to new Manassas, Va., birthing center.

An dollar 80 million expansion plan recently was launched by Prince William Hospital, Manassas, Va. The cornerstone of the plan is the new Hylton Family Birthing Center. The hospital employed a full range of tactics to promote the opening of the birthing center. These ranged from quarterly newsletters to billboards; from tours and radio spots to a newly revised web site. The campaign is characterized by infant testimonials, gentle humor and bright colors.

Advertising↗
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Profile in community cooperation: Delaware big in fighting cancer.

The Delaware Cancer Treatment Program, created under an official state mandate, provides support for Delawareans diagnosed with any cancer who are without health insurance and who are ineligible for Medicaid.The multi-faceted campaign shown here includes information kits designed to help community leaders as they encourage men to be screened for prostate cancer. Also, it directly enlists physicians in this effort.

Black or African American↗
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Howard University Hospital finds partner in helping children succeed.

Howard University Hospital, Washington, D.C., becomes the site for the launch of a national ad campaign by the nonprofit youth education organization, Communities in Schools. The hospital and university share the organization's mission of supporting young people in the community.

Adolescent↗
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Aspens convey Grinnell's message.

Grinnell Regional Medical Center, Grinnell, Iowa, used the theme of an aspen grove for its 2002 annual report. It met the challenge of producing and mailing the usual number of copies while reducing the budget. The effort succeeded by eliminating color print, reducing the number of pages and mailing to "occupants" in its region, instead of designating them by name.

Annual Reports as Topic↗
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Doctors develop vascular center. Marketing new Jupiter, Fla., facility a collaborative effort.

Two interventional radiologists came to Jupiter Medical Center, Jupiter, Fla., as it was making a number of strategic expansion efforts. Together, the doctors developed a center devoted exclusively to their specialty, committing some of their time to the marketing and outreach education about interventional radiology. Using a multi-faceted marketing approach, the campaign has raised knowledge and awareness of The Vascular Institute to the point of reversing the outflow of patients.

Cooperative Behavior↗
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Rush-Copley's 2003 annual report depicts state-of-the-art medicine.

Rush-Copley Medical Center, Aurora, Ill., produced its 2003 quality report with an emphasis on medical sophistication and technology." The elegant report reflects the quality theme from cover to cover. The emphasis on medical excellence was the primary theme of the hospital's branding campaign, held over the same time period.

Annual Reports as Topic↗
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Reaching out in many directions: the fight against prostate cancer.

The National Prostate Cancer Coalition, Washington, D.C., reaches out to men across the country with its travelling screening van. It also reaches a audience through promotions with NASCAR, the National Baseball League, and Spike TV. Its partnerships and lobbying efforts have resulted in this year's unprecedented 500 million dollars federal funding of prostate cancer research.

Health Promotion↗
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MetroHealth campaign shows why a trauma center is good medicine.

As a public entity in a city known for its hospitals, The MetroHealth System, Cleveland, was recognized mostly for its Level 1 trauma center. Shown here, MetroHealth's campaign to enlighten the community that the medical resources available for its trauma center are there for other forms of treatment as well. Thus the theme: "Saving Lives is Only the Beginning."

Marketing of Health Services↗
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Physician recruitment. CD-ROM plays key role in recruiting docs to Children's Mercy in Kansas City.

Children's Mercy Hospitals and Clinic of Kansas City, MO, is growing rapidly in size and recognition. Of course, its excellent treatment services depend upon recruiting a wide range of pediatric specialists. Faced with the challenge of attracting professionals to the heartland, its marketing department and physician recruitment personnel worked together on a CD-ROM designed to catch the attention of physician prospects and encourage them to visit Kansas City to see the hospital firsthand.

CD-ROM↗