Biomedical subjects
Publications and source records attributed to Judith D Botvin.
For Centegra Memorial Medical Center of Woodstock, IL, recognition in U.S. News & World Report was an opportunity to step out of the shadows. Memorial shared the news of its recognition with a three-month campaign that makes the most of print, billboards, banners, train posters, and good old-fashioned media relations.
The Gift of Life Donor Program in Philadelphia is a long-established organ donor organization working with 150 hospitals in Pennsylvania, New Jersey and Delaware. This campaign by Aloysius Butler Clark of Wilmington, DE, is designed to inform drivers in the state of Delaware about a new online program that enables them to pledge as organ donors. It is scheduled for launch at the end of September by Delaware Governor Ruth Ann Minner.
Since the early days of the Internet, administrators Carolinas HealthCare System in Charlotte, NC, have appreciated its potential as a marketing tool. This places a lot of expectations on the Web site, www.carolinashealthcare.org, which is managed by the marketing-public relations department. Find out how the well-established site fulfills its mission and more.
North Shore-Long Island Jewish Health System of Great Neck, NY, is at least as large as its name implies. The system served more than 233,000 patients last year and generated about dollar 3.71 billion in revenues. Its 2004 annual report, Creating a Community of Caring, presented all this information and more while emphasizing the community-oriented mission to which it adheres. Touching photography and copy serve its purposes admirably.
Explore the source record for details and available documents.
Palo Alto (CA) Medical Foundation addresses the mission of its annual report in a way that meets the high expectations of its loyal donors.
Summit Health of Chambersburg, PA; Rush-Copley Medical Center of Aurora, IL; and Little Company of Mary in Evergreen Park, IL, tailor their individual reports to the needs and interests of their communities. The results are varied in format, style, and tone.
Kudos to Grinnell (IA) Regional Medical Center, St. Anthony Regional Hospital and Nursing Home of Carroll, IA, and Columbus (IN) Regional Hospital-true to their mandate, each of these award-winners has produced an annual report that reaches readers where they live.
The University of Texas M.D. Anderson Cancer Center in Houston is an institution singularly committed to the highest standards of performance and achievement. Accordingly, its communications/public relations staff are expected to produce an outstanding annual report every year.
Columbus (OH) Children's Hospital puts its best face forward with this year's annual report of philanthropy. This thoughtful collaboration by hospital and agency invites each reader to identify with the anxious parents of some patients. The compelling copy and illustrations bode well for the report's mission.