Biomedical subjects
Publications and source records attributed to R E Macstravic.
Opportunities must be seen in terms of exchange values, and the hospital--by improving the perceived advantages of hospital use to groups of patients and physicians--can make the most of its marketing opportunities.
With marketing increasingly being accepted as a mechanism by which hospitals can more effectively meet community needs, a hospital can begin a marketing program by auditing its markets. This involves identifying, collecting, and evaluating information.
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