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PubMed · 437741

Marketing: changing prospective patients' behavior.

R E Macstravic
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Abstract

Opportunities must be seen in terms of exchange values, and the hospital--by improving the perceived advantages of hospital use to groups of patients and physicians--can make the most of its marketing opportunities.

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Choice BehaviorConsumer BehaviorHealth ResourcesHospital AdministrationHumansMarketing of Health ServicesMotivationPatient Acceptance of Health CareSocial ChangeJournal Article

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R E Macstravic. 1979. Marketing: changing prospective patients' behavior.. https://pubmed.ncbi.nlm.nih.gov/437741/

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