Prototyping: a key to managing product development.

D Droz

doi:10.1108/eb039491

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Prototyping: a key to managing product development.

D Droz

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Abstract

Extended development cycles put companies at risk through loss of sales, margins, market share, and credibility as innovators. The author suggests constructing early-stage models to provide a dress rehearsal for new products and help companies develop products in less time.

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Cost-Benefit Analysis Decision Making, Organizational Decision Support Techniques Industry Models, Structural Planning Techniques Product Line Management Professional Staff Committees United States Journal Article

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D Droz. Prototyping: a key to managing product development.. https://doi.org/10.1108/eb039491

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